My Work
Throughout my career, I’ve helped brands reach new audiences by inviting participation and building trust. Here are a few of my favorite examples.
Reimagining a health brand
From cold science to cultural relevance. I led ZOE’s full brand makeover, realigning visuals, narrative, and voice. Click to see how we made space for both rigor and human connection.
Bringing gut science to life with a viral challenge
Transformed peer-reviewed research into a bold, participatory campaign that sparked headlines, social buzz, and real talk about digestive health.
Giving the ZOE Community a Chance to Become Owners
Led a record-breaking crowdfund that brought 12,000 people on as investors and reshaped what it means to belong to a brand.
Creating a Day for Giving
Co-created the strategy behind #GivingTuesday, turning one day into a worldwide call to give that has mobilized billions and reshaped the holiday season.
