Bold Comms for Brands with Purpose

Crafting communications that build trust, drive momentum, and make mission-driven brands matter

Sharon Feder headshot. Sharon is smiling and set against and dark background.

About me

For over 20 years, I’ve led communications that build trust, drive engagement, and fuel growth for mission-driven brands. I helped launch #GivingTuesday, a global movement that has mobilized billions in giving, and scaled ZOE into a trusted health brand with over 100,000 members, a 300,000-person waitlist, and a top-ranked science podcast.

I specialize in turning complex ideas into clear, compelling stories. I develop narratives, campaigns, and messaging strategies that earn attention, shape reputation, and inspire action.

  • Yellow text "zoe" on white background
  • Giving Tuesday logo with heart design
  • Rachael Ray logo in orange and yellow text
  • Mashable logo in blue text on a white background.
  • The Muse logo with stylized "M" icon and text

My Work

I’ve worked across industries, platforms, and missions—but these are the projects that rise to the top. They reflect the kind of impact I care about and the work I’m proud to lead.

What Founders Have to Say

  • Pete Cashmore headshot

    Pete Cashmore, Founder & Former CEO, Mashable

    "Sharon is an exceptional strategist and operator. Her leadership of Mashable’s Editorial, Community, and People functions was critical to its early success. She gets my highest recommendation."

  • Alexandra Cavoulacos headshot

    Alexandra Cavoulacos, Co-Founder & Former President, The Muse

    "Sharon brings a creativity and charisma to any interaction that’s striking. When it comes to content strategy and looking at the digital landscape, Sharon has this ability to zoom out, and really pull together a unified vision... She’s a caring and thoughtful leader, who inspires others and leads with heart."

  • Jonathan Wolf headshot

    Jonathan Wolf, Co-Founder & CEO, ZOE

    “I had the privilege of working with Sharon at ZOE, where she played a key role in shaping our mission and building our iconic brand. She was instrumental in executing major milestones like our UK brand launch (our ZOE logo is all Sharon's!), crowdfund campaign (one of the largest ever in Europe), and podcast launch—each one vital to establishing ZOE’s early success.

    Beyond her strategic communications work, Sharon was integral in creating ZOE’s core values, ensuring the company’s culture aligned with its mission. Sharon’s passion for the work and commitment to the team were a huge part of our success—I often joke that she bleeds ZOE yellow, and it’s true. She was a vital part of our journey. She's also an absolutely lovely human being. Any company would be very lucky to have her.”