My Work

Throughout my career, I’ve helped brands reach new audiences by inviting participation and building trust. Here are a few of my favorite examples.

Transformed peer-reviewed research into a bold, participatory campaign that sparked headlines, social buzz, and real talk about digestive health.

Bringing gut science to life with a viral challenge

Giving the ZOE Community a Chance to Become Owners

List of top Crowdcube company raises by number of investors, with Monzo leading at 35,911 investors.

Led a record-breaking crowdfund that brought 12,000 people on as investors and reshaped what it means to belong to a brand.

Illustration of a man and a woman using smartphones, with Giving Tuesday symbols in speech bubbles above them.

Creating a Day for Giving

Co-created the strategy behind #GivingTuesday, turning one day into a worldwide call to give that has mobilized billions and reshaped the holiday season.